Corporate social responsibility and employing the disabled - marketing, PR or untapped reserve?

The social pillar of corporate social responsibility (CSR) (hereafter SP CSR) is an integral part of the social responsibilities of companies. However, it has different characteristics. Typically the "social pillar" refers to the cultivation of a positive corporate atmosphere, employee benefits, promoting employee identification with the company, and other similar procedures. As a rule, it is not about and cannot be a short-term investment, but the benefits of this kind of CSR for the company – and for its image and marketing – should be considered long-term investments.

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